23 hours ago

DDB wins Grand Effie in Hong Kong

The agency took home four awards including the Grand Effie, while Ogilvy won the most number of medals, and M+ bagged one gold and one silver as a brand owner.

1 day ago

Empowering mental health ads that make you think, feel and act differently

A World Mental Health Day regional campaign roundup from brands across Asia, such as Colgate, HPB, Black Dog Institute and Lululemon.

2 days ago

Adland must reframe the creative narrative

The story must change as the industry comes under financial pressures and the power of technology and AI looms large.

2 days ago

Can we win the war against the robots?

Is the impending expansion of generative AI a threat to creativity or could it actually serve to drive up standards while also freeing up human creatives to apply their imaginative thinking to broader business problems?

2 days ago

Credibility is key whether working on films or with brands: Bollywood star Ayushmann Khurrana

Touted amongst one of the top 15 brand ambassadors in India, Bollywood A-lister Ayushmann Khurrana has paved an unconventional path for himself both inside and outside of cinema. He sits down with Campaign to discuss acting, activism and all things authenticity.

3 days ago

Partha Sinha on the power of an idea

At an event hosted by The Times of India and WARC, Sinha revealed how creativity can drive brand success in a fast-paced digital world.

Oct 12, 2023

Grey Tokyo's Yukiko Ochiai on celebrating the agency's 60th anniversary, empowering women and more

On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.

Oct 12, 2023

Dentsu launches female-focused practice in Hong Kong to improve gender diversity in ads

Over 63% of senior staff at DentsuHer are women who will represent areas including creative, media, and customer experience marketing.

Oct 10, 2023

What Southeast Asia’s best video ads are telling us

Seven lessons learned from judging the region’s best long and short video ads for the YouTube Works SEA Awards unveiling in Jakarta this week.

Oct 10, 2023

Mental health in APAC workplaces: A deep dive into WFA's findings

On World Mental Health Day, Campaign looks at the state of mental health in APAC, the positive trends and challenges, according to the 2023 WFA global census.

Oct 6, 2023

Brands court Gen Z with anime as popularity surges

As audiences consume more global content, brands are tapping into the rising popularity of East Asian pop culture among U.S. audiences.

Oct 6, 2023

A view from Dave Trott: Advertising as crossword clues

Advertising is often confusing, and while many believe there must be an underlying sense, the layers of meaning can be hard to decipher, says Dave Trott.

Oct 6, 2023

Dentsu sets out 10 media trends with momentum for 2024

Broad themes of research report are generative AI, platform monetisation and brands’ social impact.

Oct 6, 2023

Cannes Lions bid: investment consortium approaches Ascential with offer

Reports suggest the bid sent to the B2B information company is for the events arm alone, as Ascential posts booming revenues for Cannes Lions 2023.

Oct 5, 2023

Tinder partners with Mean Girls’ Jonathan Bennett to fight toxic online dating behaviors

Get in, loser – it’s (almost) October 3, and we’re fighting romance scams.

Oct 5, 2023

A vision for inclusivity: Australia debuts OOH campaign in braille

The effort is commendable, but is this a pivotal moment for accessibility or a mere drop in the inclusive advertising landscape? The real test lies in inspiring industry-wide change beyond a single bold initiative.

Oct 5, 2023

Creative Minds: Sneha Sanil once wrestled with a 'robber' who turned out to be innocent

Sanil wanted to grow up to be Nancy Drew before settling on fashion management. It was copywriting that united her passion for ideas and words, and the rest, as they say, is history.

Oct 5, 2023

Ex-MediaMonks senior executives launch new creative shop Uncanny

The shop is led by Chin Han Yu, former senior director of growth at MediaMonks and Andy Loo, former head of operations at MediaMonks. They are joined by Qihao Shum, who previously worked as a senior creative at Forsman & Bodenfors.

Oct 5, 2023

Alex Lubar named global CEO at DDB Worldwide

EXCLUSIVE: Former CEO and 38-year DDB vet Marty O’Halloran will step into chairman role.

Oct 4, 2023

Screaming Creativity: The importance of safe spaces while challenging for great work

PODCASTS WE LIKE: Mondelez International's Jon Halvorson and Ogilvy's Devika Bulchandi discuss how brands can incubate the right creative environments as well as lessons learned in peeing standing up.