Creativity
DDB wins Grand Effie in Hong Kong
The agency took home four awards including the Grand Effie, while Ogilvy won the most number of medals, and M+ bagged one gold and one silver as a brand owner.
Empowering mental health ads that make you think, feel and act differently
A World Mental Health Day regional campaign roundup from brands across Asia, such as Colgate, HPB, Black Dog Institute and Lululemon.
Adland must reframe the creative narrative
The story must change as the industry comes under financial pressures and the power of technology and AI looms large.
Can we win the war against the robots?
Is the impending expansion of generative AI a threat to creativity or could it actually serve to drive up standards while also freeing up human creatives to apply their imaginative thinking to broader business problems?
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Credibility is key whether working on films or with brands: Bollywood star Ayushmann Khurrana
Touted amongst one of the top 15 brand ambassadors in India, Bollywood A-lister Ayushmann Khurrana has paved an unconventional path for himself both inside and outside of cinema. He sits down with Campaign to discuss acting, activism and all things authenticity.
Partha Sinha on the power of an idea
At an event hosted by The Times of India and WARC, Sinha revealed how creativity can drive brand success in a fast-paced digital world.
Grey Tokyo's Yukiko Ochiai on celebrating the agency's 60th anniversary, empowering women and more
On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.
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Dentsu launches female-focused practice in Hong Kong to improve gender diversity in ads
Over 63% of senior staff at DentsuHer are women who will represent areas including creative, media, and customer experience marketing.
What Southeast Asia’s best video ads are telling us
Seven lessons learned from judging the region’s best long and short video ads for the YouTube Works SEA Awards unveiling in Jakarta this week.
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Mental health in APAC workplaces: A deep dive into WFA's findings
On World Mental Health Day, Campaign looks at the state of mental health in APAC, the positive trends and challenges, according to the 2023 WFA global census.
Brands court Gen Z with anime as popularity surges
As audiences consume more global content, brands are tapping into the rising popularity of East Asian pop culture among U.S. audiences.
A view from Dave Trott: Advertising as crossword clues
Advertising is often confusing, and while many believe there must be an underlying sense, the layers of meaning can be hard to decipher, says Dave Trott.
Dentsu sets out 10 media trends with momentum for 2024
Broad themes of research report are generative AI, platform monetisation and brands’ social impact.
Cannes Lions bid: investment consortium approaches Ascential with offer
Reports suggest the bid sent to the B2B information company is for the events arm alone, as Ascential posts booming revenues for Cannes Lions 2023.
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Tinder partners with Mean Girls’ Jonathan Bennett to fight toxic online dating behaviors
Get in, loser – it’s (almost) October 3, and we’re fighting romance scams.
A vision for inclusivity: Australia debuts OOH campaign in braille
The effort is commendable, but is this a pivotal moment for accessibility or a mere drop in the inclusive advertising landscape? The real test lies in inspiring industry-wide change beyond a single bold initiative.
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Creative Minds: Sneha Sanil once wrestled with a 'robber' who turned out to be innocent
Sanil wanted to grow up to be Nancy Drew before settling on fashion management. It was copywriting that united her passion for ideas and words, and the rest, as they say, is history.
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Ex-MediaMonks senior executives launch new creative shop Uncanny
The shop is led by Chin Han Yu, former senior director of growth at MediaMonks and Andy Loo, former head of operations at MediaMonks. They are joined by Qihao Shum, who previously worked as a senior creative at Forsman & Bodenfors.
Alex Lubar named global CEO at DDB Worldwide
EXCLUSIVE: Former CEO and 38-year DDB vet Marty O’Halloran will step into chairman role.
Screaming Creativity: The importance of safe spaces while challenging for great work
PODCASTS WE LIKE: Mondelez International's Jon Halvorson and Ogilvy's Devika Bulchandi discuss how brands can incubate the right creative environments as well as lessons learned in peeing standing up.
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