Media
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China’s six largest social media platforms – and how to engage its users
From Little Red Book to Weibo, how can brands unlock the largest – and most varied – social media market in the world?
25 years of Google: how competition shaped the internet giant
AI is the prime battleground where Google needs to focus its energies if it’s to stay the literal byword for the internet in the future.
Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year
Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.
Ignored no more: How the Shift 20 initiative is normalising disabled people in advertising
The initiative launched in Australia aims to shift perceptions of disabled people away from being objects of pity or inspiration, and instead as ordinary people doing ordinary things – eating breakfast, going to work and wearing undies.
UM’s media leader Joshua Lowcock departs for new role at Quad
Lowcock tells Campaign he had grown “frustrated” with the “broken” holding company model.
Empowering mental health ads that make you think, feel and act differently
A World Mental Health Day regional campaign roundup from brands across Asia, such as Colgate, HPB, Black Dog Institute and Lululemon.
Group M partners Amazon Ads on creator-led content
Offering has been developed by The Goat Agency.
Campaign Big Global Awards 2024—judges share their hopes and fears
Chaired by Ogilvy’s global chief creative officer Liz Taylor, judges seek awe-inspiring creativity and business impact in award entries.
Digital Media Awards 2024: Open for entries
The DMAs celebrate outstanding ideas, work, agencies, brands and talent in Greater China.
Omnicom forms Omnicom Advertising Services in India; Aditya Kanthy to lead it as CEO
Omnicom Advertising Services will oversee Omnicom's creative agencies in the region which are BBDO, DDB Mudra and TBWA\.
Is the media agency model moving towards outcome-based payment?
In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? Performance Marketing World spoke to both sides to ask if the future of brand-agency relations will be performance based.
Check out all the highlights from Campaign's Game Changers 2023
Follow along for the highlights from each session blogged live by the Campaign’s editorial team from The Westin in Singapore.
Google firms-up cookie phase-out timeline: 1% of Chrome users to go cookieless in Q1 2024
The initial phase-out in early next year means the time is now to prepare for the death of the cookie, as all website owners will soon meet an increased portion of Chrome users with third-party cookies disabled and be forced to respond.
Social media users spend more time discovering brands ahead of festive season: Carat report
Carat's 'Reimagining India's Festive Landscape' report also states that women are the 'primary festive shoppers'.
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Change can be scary, but not changing is scarier
It might be frightening to embrace the new evolution of technological and AI innovation hitting Adland's shores, but after 20 years in the industry, Iris' Bettina Feng shares why every challenge also comes with an opportunity.
Moves and wins roundup: Week of October 16, 2023
See the latest appointment news and pitch wins from Ogilvy Singapore, Atomic 212, Vector Brand Solutions, Sportfive, Blossom Lane Communications, NP Digital, and more in our weekly roundup.
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Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created
In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
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Is the right to ask a question of culture?
Whether it's women in the workplace or minority groups lacking representation, we all have the right to ask for what we truly deserve. WPP India's Apoorva Bapna shares her thoughts on how culture is a key part of truly levelling the career field.
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Valtech strengthens APMENA leadership bench with ex-Publicis and Accenture senior leaders
Valtech has hired Ralf Zink as the chief operating officer for Asia-Pacific, Middle East, and North Africa (APMENA) and Shannon Dix as the managing director for South East Asia (SEA) & China to leverage the region's digital momentum.
Communications can lead AI innovation: Ruder Finn CEO Kathy Bloomgarden
In an exclusive interview, Ruder Finn CEO Kathy Bloomgarden shares her thoughts on communications' rightful place at the C-suite table in a post-pandemic world, and why it can lead with AI applications.
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