The initiative launched in Australia aims to shift perceptions of disabled people away from being objects of pity or inspiration, and instead as ordinary people doing ordinary things – eating breakfast, going to work and wearing undies.
Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more
We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...
Chaired by Ogilvy’s global chief creative officer Liz Taylor, judges seek awe-inspiring creativity and business impact in award entries.
Balancing sustainability and campaign effectiveness, strong purpose-led brand initiative is what puts a smile on this chief marketer’s face.
The DMAs celebrate outstanding ideas, work, agencies, brands and talent in Greater China.
In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? Performance Marketing World spoke to both sides to ask if the future of brand-agency relations will be performance based.
New agency will be called VML and led by Jon Cook and Mel Edwards.
Follow along for the highlights from each session blogged live by the Campaign’s editorial team from The Westin in Singapore.
Supercheap Auto zooms ahead as Australia's advertising awareness champion, trailed by razor brand Schick and electronics major Miele, according to data from YouGov BrandIndex.
Touted amongst one of the top 15 brand ambassadors in India, Bollywood A-lister Ayushmann Khurrana has paved an unconventional path for himself both inside and outside of cinema. He sits down with Campaign to discuss acting, activism and all things authenticity.
The Storytellers was founded in 2003. It now becomes part of Accenture's strategy and consulting practice.
McCann Worldgroup’s global CCO believes adland can rediscover its mojo by embracing new things – including AI.
From workforce attrition to misinformation and the risks of artificial intelligence, industry leaders and activists discuss the hard topics that ought to be addressed at ad conferences amid hype about new technologies.
EXCLUSIVE: In a strategic move, Reckitt has reorganised its Indonesia business to drive targeted growth and operational efficiency.
See the latest appointment news and pitch wins from Ogilvy Singapore, Atomic 212, Vector Brand Solutions, Sportfive, Blossom Lane Communications, NP Digital, and more in our weekly roundup.
Authentic representation is important for every company, experts said at PRWeek's PRDecoded Purpose+ conference in the US.
The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities.
Former Standard Chartered marketer and HSBC APAC CMO, Balaji will helm the marketing division at Lloyds', overseeing brands Lloyds Bank, Halifax and Bank of Scotland.
Some agencies are starting to experiment with AI in DE&I—but the road ahead is filled with challenges.
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