Marketing
Ignored no more: How the Shift 20 initiative is normalising disabled people in advertising
The initiative launched in Australia aims to shift perceptions of disabled people away from being objects of pity or inspiration, and instead as ordinary people doing ordinary things – eating breakfast, going to work and wearing undies.
We will be brave and fun in our upcoming campaigns: Ikea India’s Anna Ohlin
Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more
McDonald's: The fast food brand looking to play the long game in India
We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...
Campaign Big Global Awards 2024—judges share their hopes and fears
Chaired by Ogilvy’s global chief creative officer Liz Taylor, judges seek awe-inspiring creativity and business impact in award entries.
Asia-Pacific Power List 2023: Yves Briantais, Colgate-Palmolive
Balancing sustainability and campaign effectiveness, strong purpose-led brand initiative is what puts a smile on this chief marketer’s face.
Digital Media Awards 2024: Open for entries
The DMAs celebrate outstanding ideas, work, agencies, brands and talent in Greater China.
Is the media agency model moving towards outcome-based payment?
In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? Performance Marketing World spoke to both sides to ask if the future of brand-agency relations will be performance based.
WPP merges VMLY&R and Wunderman Thompson
New agency will be called VML and led by Jon Cook and Mel Edwards.
Check out all the highlights from Campaign's Game Changers 2023
Follow along for the highlights from each session blogged live by the Campaign’s editorial team from The Westin in Singapore.
September 2023 APAC advertiser of the month: Supercheap Auto
Supercheap Auto zooms ahead as Australia's advertising awareness champion, trailed by razor brand Schick and electronics major Miele, according to data from YouGov BrandIndex.
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Credibility is key whether working on films or with brands: Bollywood star Ayushmann Khurrana
Touted amongst one of the top 15 brand ambassadors in India, Bollywood A-lister Ayushmann Khurrana has paved an unconventional path for himself both inside and outside of cinema. He sits down with Campaign to discuss acting, activism and all things authenticity.
Accenture acquires creative management consultancy The Storytellers
The Storytellers was founded in 2003. It now becomes part of Accenture's strategy and consulting practice.
Javier Campopiano: 'This is a strong industry but sometimes we have to believe more'
McCann Worldgroup’s global CCO believes adland can rediscover its mojo by embracing new things – including AI.
As conference season picks up, here are the issues the ad industry should address
From workforce attrition to misinformation and the risks of artificial intelligence, industry leaders and activists discuss the hard topics that ought to be addressed at ad conferences amid hype about new technologies.
Reckitt Indonesia restructures business; splits Health & Hygiene and Nutrition entities
EXCLUSIVE: In a strategic move, Reckitt has reorganised its Indonesia business to drive targeted growth and operational efficiency.
Moves and wins roundup: Week of October 16, 2023
See the latest appointment news and pitch wins from Ogilvy Singapore, Atomic 212, Vector Brand Solutions, Sportfive, Blossom Lane Communications, NP Digital, and more in our weekly roundup.
Why every organisation needs a ‘disability guy’
Authentic representation is important for every company, experts said at PRWeek's PRDecoded Purpose+ conference in the US.
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GfK study reveals only 46% of CMOs in APAC say sustainability is important for their brand
The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities.
Suresh Balaji appointed as Lloyds Banking Group CMO
Former Standard Chartered marketer and HSBC APAC CMO, Balaji will helm the marketing division at Lloyds', overseeing brands Lloyds Bank, Halifax and Bank of Scotland.
Can historically biased AI eventually help correct company bias?
Some agencies are starting to experiment with AI in DE&I—but the road ahead is filled with challenges.
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