Marketing Analysis
Matthew Miller
Nov 15, 2021

Easy shortcuts to achieving diversity and inclusion in brand experience

Sorry, the above headline is a lie. There are no easy shortcuts to designing DEI into your brand experience. Accenture Interactive’s Bronwyn van der Merwe explains the challenging but rewarding path forward.

Accenture Interactive and Good Return worked with community members in Cambodia to develop a useful money-tracking app.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Foodpanda replaces APAC CEO following his alleged leaks of potential sale of platform to Grab

1 Foodpanda replaces APAC CEO following his alleged leaks of potential sale of platform to Grab

How brands are responding to the Israel-Gaza war

2 How brands are responding to the Israel-Gaza war

Ex-MediaMonks senior executives launch new creative shop Uncanny

3 Ex-MediaMonks senior executives launch new creative shop Uncanny

Bumble makes kindness sexy in India campaign

4 Bumble makes kindness sexy in India campaign

Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days

5 Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days

Retailer's body calls for legal action against Big B and Flipkart for 'misleading' ad

6 Retailer's body calls for legal action against Big B and Flipkart for 'misleading' ad

Indian fashion brand depicts 'bold' women in same-sex relationship

7 Indian fashion brand depicts 'bold' women in same-sex relationship

Cultural blunders: Brands gone wrong

8 Cultural blunders: Brands gone wrong

Charles Brian-Boys: A tribute to the Hong Kong ad legend

9 Charles Brian-Boys: A tribute to the Hong Kong ad legend

WPP merges VMLY&R and Wunderman Thompson

10 WPP merges VMLY&R and Wunderman Thompson

Related Articles

Second WFA global census shows no improvement on inclusion
Jun 15, 2023
Daniel Farey-Jones

Second WFA global census shows no improvement on ...

More than just pronouns: Why brands should focus on inclusivity
Mar 10, 2022
Bethany Bloch

More than just pronouns: Why brands should focus on ...

How did good intentions lead to an ecosystem lacking in DE&I?
Mar 23, 2023
Phil Cowdell

How did good intentions lead to an ecosystem ...

Agencies are ‘stuck’ in DE&I awareness
Aug 27, 2021
Mariah Cooper

Agencies are ‘stuck’ in DE&I awareness

Just Published

SCMP's pop-up exhibit: A 120-year ode to Hong Kong
10 hours ago
Nikita Mishra

SCMP's pop-up exhibit: A 120-year ode to Hong Kong

From quills to pixels, the South China Morning Post pays homage to heritage and chronicles Hong Kong's storied saga.

Tech MVP 2023: Eric Yu, GrowthOps
11 hours ago
Staff Reporters

Tech MVP 2023: Eric Yu, GrowthOps

MOST VALUABLE PROFESSIONAL: Eric Yu’s varied and impactful career trajectory has seen him ascend to regional general manager from a systems engineer—all before 30.

Vero launches Rover, an AI-first PR agency
11 hours ago
Staff Reporters

Vero launches Rover, an AI-first PR agency

The newly launched agency will deploy generative-AI tools such as ChatGPT, Midjourney, and Firefly to accelerate and automate content creation across various media formats.

Tech MVP 2023: Presenting the Most Valuable Products
11 hours ago
Staff Reporters

Tech MVP 2023: Presenting the Most Valuable Products

A jury of tech leaders has named three technologies as Most Valuable Products in marketing communications in Asia-Pacific.