Shawn Lim
Apr 13, 2023

Majority of agencies in SEA lack formal processes for diversity in ads: What needs to be done?

According to IAB's research, consumers in Asia demand more than just superficial depictions of diversity in advertising. We explore how they can see relatable everyday lifestyles and cultures represented by people who look like them.

(L-R) Miranda Dimopoulos (IAB SEA+India), Maxine Williams (Meta) and Shoon Lim (Russell Reynolds Associates)

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