11 hours ago

25 years of Google: how competition shaped the internet giant

AI is the prime battleground where Google needs to focus its energies if it’s to stay the literal byword for the internet in the future.

1 day ago

Ignored no more: How the Shift 20 initiative is normalising disabled people in advertising

The initiative launched in Australia aims to shift perceptions of disabled people away from being objects of pity or inspiration, and instead as ordinary people doing ordinary things – eating breakfast, going to work and wearing undies.

1 day ago

We will be brave and fun in our upcoming campaigns: Ikea India’s Anna Ohlin

Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more

1 day ago

McDonald's: The fast food brand looking to play the long game in India

We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...

1 day ago

‘Why now?’: analysts react to Wunderman Thompson-VMLY&R merger

VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive.

2 days ago

We must move away from one-size-fits-all metrics: Panel at GroupM's Brew

Dal Singh Gill, Amin Lakhani, Sumeli Chatterjee and Sidharth Singh discussed AI’s revolution and its impact on creativity in advertising

2 days ago

Adland must reframe the creative narrative

The story must change as the industry comes under financial pressures and the power of technology and AI looms large.

3 days ago

Change can be scary, but not changing is scarier

It might be frightening to embrace the new evolution of technological and AI innovation hitting Adland's shores, but after 20 years in the industry, Iris' Bettina Feng shares why every challenge also comes with an opportunity.

4 days ago

Campaign India Marcomverse: In conversation with Tourism Australia's Nishant Kashikar

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly series for Campaign India.

Oct 13, 2023

2023: The struggle is real

There’s something about a down year that makes down years stand out in sharp relief.

Oct 12, 2023

Festive advertising in Nepal: Cultural insights for better consumer engagement

From Dusshera to Dashain, Nepal's vibrant festive season unfolds, revealing a diverse cultural tapestry. Marketer Ujaya Shakya reveals how brands can gain a winning edge.

Oct 11, 2023

After five years of evolution, does WPP need to be more radical?

Agency group, which used to be the world's biggest, faces pressure on multiple fronts.

Oct 11, 2023

Is the right to ask a question of culture?

Whether it's women in the workplace or minority groups lacking representation, we all have the right to ask for what we truly deserve. WPP India's Apoorva Bapna shares her thoughts on how culture is a key part of truly levelling the career field.

Oct 10, 2023

What Southeast Asia’s best video ads are telling us

Seven lessons learned from judging the region’s best long and short video ads for the YouTube Works SEA Awards unveiling in Jakarta this week.

Oct 9, 2023

Play not panic: Creating a new culture with AI

AI is accelerating expectations around technology and efficiency. But overcoming AI intimidation with experiments and fun are crucial first steps in adopting it.

Oct 6, 2023

A view from Dave Trott: Advertising as crossword clues

Advertising is often confusing, and while many believe there must be an underlying sense, the layers of meaning can be hard to decipher, says Dave Trott.

Oct 5, 2023

India's advertising market soars, but can it elevate the global agency groups?

As the eighth-largest advertising market, India's importance in volume, revenue, and innovation cannot be ignored. Ian Whittaker analyses if current contributions to global agency groups fall short of expectations.

Oct 5, 2023

Farewell Campaign magazine

As Campaign prepares to go solely online, memories of the print issue's central role for anyone starting out in the industry.

Oct 4, 2023

Screaming Creativity: The importance of safe spaces while challenging for great work

PODCASTS WE LIKE: Mondelez International's Jon Halvorson and Ogilvy's Devika Bulchandi discuss how brands can incubate the right creative environments as well as lessons learned in peeing standing up.

Oct 4, 2023

From second screeners to free timers: How to engage APAC's mobile gamers

As the demise of third-party cookies shrinks addressable audiences, APAC’s advertisers should set their sights on mobile gaming, opines LoopMe's Alberico de Nardis.