Asia's Top 1000 Brands

Welcome to the region's most comprehensive research on consumer brand perception, presented by Campaign Asia-Pacific and based on an exclusive survey conducted by NielsenIQ. Explore this year's top 1000, discover the biggest brand battles with our interactive charts, track the rise and fall of specific brands over the last 18 years, drill down into 14 specific APAC markets and read about the factors that drive brand performance.

Methodology

Asia’s Top 1000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider NielsenIQ. The survey was conducted between April 12 and 30, 2021. The study explores consumer attitudes in 14 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

The research relies on a total of 400 respondents in each market, except in Japan, India and China, where participants number 800, 1200 and 1600, respectively. These market differences have been applied to the overall weighting of respondents answers. In order to be representative of market populations, survey quotas target age, gender and monthly household income.

Categories

The study encompasses 15 major categories: alcohol; apparel and accessories; automotive; beverages; consumer electronics; delivery; financial services; food; home appliances; household and personal care; media and telecommunications; restaurants; retail; sports & entertainment; and transport, travel and leisure. Within these major categories there are 80 sub-categories.

Categories and sub-categories change a bit each year. This year we renamed the ‘courier’ category ‘delivery’ and added a sub-category for ‘home delivery’ brands. We amalgamated several food categories and added a new sub-category for meat, seafood and meat substitutes. We also brought sports & entertainment together in a category and added a new sub-category for video games. Budget and full-service airlines were also combined into a single sub-category.

Questions

Participants gave their responses to the following questions:

Question 1: “When you think of this category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in this category.”

Question 2: “Apart from the best brand that you entered, which brand do you consider to be the second best brand in the category?”