asia
Asia-Pacific Power List 2023: Yves Briantais, Colgate-Palmolive
Balancing sustainability and campaign effectiveness, strong purpose-led brand initiative is what puts a smile on this chief marketer’s face.
Asia-Pacific Power List 2023: Venus Teoh, Sabeco
Not afraid to make bold moves, Teoh is breathing new life into one of Vietnam’s oldest brewing companies, helping local communities along the way.
Asia-Pacific Power List 2023: Sri Widowati, Danone
As Danone’s marketing lead, Wido is shouldering the responsibility of crafting strategies for local iconic brands that touch 140 million Indonesian lives.
Asia-Pacific Power List 2023: Susan Coghill, Tourism Australia
Coghill has steered Tourism Australia through its most challenging period in history while triumphantly returning to deliver, arguably, one of its most important campaigns ever.
Asia-Pacific Power List 2023: Yajuan Wang (Zhiheng), Red
National influencing app in China, under the leadership of Wang, is now building comprehensive products’ word-of-mouth marketing mechanism to tackle pain points for brands.
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Cultural competency is critical to creative success in Asia
Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.
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