branding
The top social commerce trends in China that brands can learn from
China’s social commerce has increased significantly from 2021 to 2023. So, how can brands and businesses stay ahead of the countless changes occurring?
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Gucci appoints new chief brand officer in latest creative shake-up for the luxury house
The brand takes a pivot both strategically and creatively as their former worldwide communications head, Alessio Vannetti, returns following a three-year stint heading branding for Valentino.
New-stalgia: How 90s-founded Skechers is stepping into growth
As Skechers makes its debut foray on to the coveted Fortune 500 list, the brand's Southeast Asia managing director Zann Lee, shares the nuggets of insight, introspection and investments that got them there.
How and when brands should respond when misinformation goes viral
In recent months, many brand controversies have been rooted in misinformation and false allegations. But experts say it’s not always imperative to right those wrongs.
Skintellectuals, emotional marketing, clean beauty: China’s H2 2023 beauty cheat sheet
Lisa Nan unpacks the major trends shaping China’s rapidly evolving beauty landscape.
The Nepali sutra: Unlocking success for global brands in Nepal
As Nepal continues its journey of progress post the 2015 earthquake and pandemic, the determination and sense of community fostered during these challenging times is not only contributing to a more united and hopeful nation, but creating a new space for global brands to emerge.
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