equality
The Women’s World Cup: Will brands get equality in sport right?
Brand sponsors of women’s sports often sound patronizing, or worse, unwittingly reinforce harmful misconceptions.
Rediffusion announces all-women agency Ladyfinger in India
It will be helmed by former Wunderman Thompson creative director Tista Sen.
Ariel shows long term impact of not sharing the load
Watch the film conceptualised by BBDO India here
Before she's superwoman, she's human, says Tanishq
The film, conceptualised by Talented, highlights how there's an internal and external burden of potential that women face today.
Ageism almost as common as gender discrimination for women in PR: survey
More than one in two female PR professionals (53%) claim to have faced discrimination in the workplace, which includes prejudice based on age and gender, a new global survey shows.
Moving beyond tokenism to create systemic change
Every year in March, as we celebrate the social, economic, cultural, and political achievements of women, the issue of gender inequality in the workplace surfaces. And then people don’t talk about it as much, almost dismissing the existence of the problem; brands move on to the next event to relate to.
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