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The CMO's MO: HP's Siew Ting Foo's Da Vinci-inspired marketing strategies
Thriving in 2023 with the metaverse, AI, agility and artistry, Siew Ting Foo's marketing story goes beyond metrics and KPIs.
Asia-Pacific Power List 2023: Siew Ting Foo, HP
Combining the longer-term capabilities of purposeful brand building with growth-hacking performance-driving marketing capabilities, Foo has driven progressive business and brand growth for HP.
Asia-Pacific Power List 2022: Siew Ting Foo, HP
An accomplished global marketing and innovation leader, Foo is helping to build the global tech brand with a local soul.
Curiously colourful creatures conquer new HP campaign
The MediaMonks social-first campaign utilises the talents of Aussie artist Mulga, known for his vibrant illustrations.
Why marketers are aggressively building in-house teams
CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.
HP gifts gamers with NFTs on their 18th birthdays
Because under-18s are now limited to three hours of gaming a week in China, leveling up to 18 is a big deal. HP's Omen brand, working with Wieden Kennedy Shanghai, welcomed 575 young people to 'gamerhood' with digital gifts.
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