lvmh
The Knowledge
Sep 12, 2023
Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account
US allocated lion’s share of business.
Jul 4, 2023
Louis Vuitton’s pop-up bookstands in Shanghai make a splash on social media
Louis Vuitton’s dedication to travel goes back to the brand's origins as a luggage maker.
Mar 5, 2023
Pharell at Louis Vuitton: Power of influence or best man for the job?
Pharrell Williams being appointed as the creative director at Louis Vuitton has nothing to do with influencer marketing or personal branding. Zilch.
Apr 18, 2022
Former P&G and Diageo marketer joins Sephora
Stuart La Brooy will join the beauty retail giant as VP of marketing in Southeast Asia and Oceania.
Nov 11, 2021
Strong quarters by LVMH, Hermès and Kering buoy global luxury
Growth continued, yet, in some cases, at a slower rate than earlier in the year.
Jun 20, 2021
Did LVMH break Tiffany by turning it yellow?
LVMH is changing Tiffany’s by appointing new board executives and turning its iconic blue to yellow. Will these changes work for the American jeweller?
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