Campaign Asia

Campaign Creative Capsule
Thursday, 12 October, 2023

Welcome to Creative Capsule, your weekly dose of creativity-focused features. This week, in Creative Minds, meet Dentsu’s Marielle Nones and read about her artistic inspiration, interior designer dreams and an odd talent of building unconventional travel itineraries. Then join our pal Ad Nut as it steps out of the woods to observe the International Day of the Girl Child with Nike and Wieden + Kennedy Tokyo & take a swing at Kazakh telecom major Altel’s latest AI campaign.

Creative Minds: Fighting film piracy with ads, watch Marielle Nones' most impactful work

Staff Reporters

A self-proclaimed introvert who has learned to fake extroversion, this award-winning Dentsu creative is happiest redecorating her apartment, traveling to music festivals, and watching anime.

From pressure to triumph, Nike celebrates girl power in new campaign

Ad Nut

Redefine perfection, embrace individuality and inspire greatness—Nike's vision for International Day of the Girl Child via W+K Tokyo.

'From its launch in 1968, Campaign has been the jewel in Haymarket's crown'

Michael Heseltine

Michael Heseltine, the founder of Campaign's publisher, Haymarket, pays tribute to the magazine as it produces its last quarterly print issue.

What Southeast Asia’s best video ads are telling us

Robert Sawatzky

Seven lessons learned from judging the region’s best long and short video ads for the YouTube Works SEA Awards unveiling in Jakarta this week.

Grey Tokyo's Yukiko Ochiai on celebrating the agency's 60th anniversary, empowering women and more

Minnie Wang

On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.

Olay seeks the help of AI to #STEMTheGap

Campaign India Team

Watch the film conceptualised by Publicis Groupe here.

Thums Up ramps up the belief of India lifting the World Cup with SRK's double role

Campaign India Team

Watch the film conceptualised by Ogilvy here.

BBC celebrates football: 'This game belongs to all of us'

Staff Reporters

The BBC has paid tribute to football fandom in modern Britain.

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