Friday, 13 October, 2023

Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created

Shawn Lim

In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.

GfK study reveals only 46% of CMOs in APAC say sustainability is important for their brand

Matthew Keegan

The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities.

Creative Minds: Fighting film piracy with ads, watch Marielle Nones' most impactful work

Staff Reporters

A self-proclaimed introvert who has learned to fake extroversion, this award-winning Dentsu creative is happiest redecorating her apartment, traveling to music festivals, and watching anime.

From pressure to triumph, Nike celebrates girl power in new campaign

Ad Nut

Redefine perfection, embrace individuality and inspire greatness—Nike's vision for International Day of the Girl Child via W+K Tokyo.

Dentsu Group announces new global appointments

Giulio Malegori has been appointed as group chief operating officer, and Jean Lin has been appointed as group president—global practices.