Tuesday, 17 October, 2023

Accenture acquires creative management consultancy The Storytellers

Ben Bold

The Storytellers was founded in 2003. It now becomes part of Accenture's strategy and consulting practice.

Javier Campopiano: 'This is a strong industry but sometimes we have to believe more'

Gurjit Degun

McCann Worldgroup’s global CCO believes adland can rediscover its mojo by embracing new things – including AI.

Will advertising agencies survive?

Maisie McCabe

As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?

As conference season picks up, here are the issues the ad industry should address

Jessica Heygate

From workforce attrition to misinformation and the risks of artificial intelligence, industry leaders and activists discuss the hard topics that ought to be addressed at ad conferences amid hype about new technologies.

Social media users spend more time discovering brands ahead of festive season: Carat report

Campaign India Team

Carat's 'Reimagining India's Festive Landscape' report also states that women are the 'primary festive shoppers'.

Partha Sinha on the power of an idea

Noel D'souza

At an event hosted by The Times of India and WARC, Sinha revealed how creativity can drive brand success in a fast-paced digital world.