Wednesday, 18 October, 2023

WPP merges VMLY&R and Wunderman Thompson

Ben Bold

New agency will be called VML and led by Jon Cook and Mel Edwards.

Campaign's Game Changers 2023 begins this morning

Staff Reporters

Campaign will have ongoing coverage of Game Changers happening in Singapore today, starting at 9:30am local time.

Can we win the war against the robots?

Gurjit Degun

Is the impending expansion of generative AI a threat to creativity or could it actually serve to drive up standards while also freeing up human creatives to apply their imaginative thinking to broader business problems?

Omnicom forms Omnicom Advertising Services in India; Aditya Kanthy to lead it as CEO

Campaign India Team

Omnicom Advertising Services will oversee Omnicom's creative agencies in the region which are BBDO, DDB Mudra and TBWA\.

Is the media agency model moving towards outcome-based payment?

Daniel Farey-Jones

In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? Performance Marketing World spoke to both sides to ask if the future of brand-agency relations will be performance based.

Adland must reframe the creative narrative

Gideon Spanier

The story must change as the industry comes under financial pressures and the power of technology and AI looms large.