Thursday, 19 October, 2023

‘Why now?’: analysts react to Wunderman Thompson-VMLY&R merger

Ben Bold

VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive.

McDonald's: The fast food brand looking to play the long game in India

Raahil Chopra

We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...

Oatly on daring ‘big dairy’ to show off its climate hoofprint

Imogen Watson

Oatly’s creative director Michael Lee discusses the fight to make climate labelling mandatory.

UM’s media leader Joshua Lowcock departs for new role at Quad

Jessica Heygate

Lowcock tells Campaign he had grown “frustrated” with the “broken” holding company model.

We will be brave and fun in our upcoming campaigns: Ikea India’s Anna Ohlin

Anupama Sajeet

Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more

Hasbro aims to hit a six with Monopoly Cricket

Noel D'souza

Campaign India chats with Lalit Parmar, country manager, Hasbro India, to learn about Monopoly Cricket, marketing strategies, capitalising on local languages, festive season strategy and more...