Campaign Asia

Friday, 20 October, 2023

Cannes Lions launches Luxury & Lifestyle award category and drops Mobile

Gideon Spanier

There has been demand from luxury sector to recognise creativity, awards organisers say.

25 years of Google: how competition shaped the internet giant

Gustav Westman

AI is the prime battleground where Google needs to focus its energies if it’s to stay the literal byword for the internet in the future.

Masturbation and the big C: Girl vs Cancer provocatively tackles rarely discussed issue

Imogen Watson

Bartle Bogle Hegarty created the campaign.

China’s six largest social media platforms – and how to engage its users

Lucy Shelley

From Little Red Book to Weibo, how can brands unlock the largest – and most varied – social media market in the world?

Cadbury Celebrations unwraps prosperity for homepreneurs

Campaign India Team

Cadbury Celebrations has rolled out a campaign #ThisAdIsMyStore, putting the spotlight on small business owners and gifting them the visibility they need to have a joyous Diwali.

Editor's Picks

Ignored no more: How the Shift 20 initiative is normalising disabled people in advertising

Matthew Keegan

The initiative launched in Australia aims to shift perceptions of disabled people away from being objects of pity or inspiration, and instead as ordinary people doing ordinary things – eating breakfast, going to work and wearing undies.

Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year

Shawn Lim

Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.

DDB wins Grand Effie in Hong Kong

Staff Reporters

The agency took home four awards including the Grand Effie, while Ogilvy won the most number of medals, and M+ bagged one gold and one silver as a brand owner.

Events

Women to Watch Asia Pacific 2023

Oct 25, 2023

40 Under 40 2023

Nov 9, 2023

Asia-Pacific

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