Campaign Creative Capsule
Thursday, 19 October, 2023

Creative Minds: Hyeah Nahm on changing society's perception, one McDonald's at a time

Staff Reporters

Inspired by Droga5's Tap Project and the Golden Arches to create impactful work, this Leo Burnett creative finds balance in wanderlust and a nomadic life.

DDB wins Grand Effie in Hong Kong

Staff Reporters

The agency took home four awards including the Grand Effie, while Ogilvy won the most number of medals, and M+ bagged one gold and one silver as a brand owner.

Ignored no more: How the Shift 20 initiative is normalising disabled people in advertising

Matthew Keegan

The initiative launched in Australia aims to shift perceptions of disabled people away from being objects of pity or inspiration, and instead as ordinary people doing ordinary things – eating breakfast, going to work and wearing undies.

Empowering mental health ads that make you think, feel and act differently

Staff Reporters

A World Mental Health Day regional campaign roundup from brands across Asia, such as Colgate, HPB, Black Dog Institute and Lululemon.

Campaign Big Global Awards 2024—judges share their hopes and fears

Jennifer Small

Chaired by Ogilvy’s global chief creative officer Liz Taylor, judges seek awe-inspiring creativity and business impact in award entries.

Adland must reframe the creative narrative

Gideon Spanier

The story must change as the industry comes under financial pressures and the power of technology and AI looms large.

McDonald's: The fast food brand looking to play the long game in India

Raahil Chopra

We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...