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Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year
Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.
Netflix ad chief Jeremi Gorman to exit, replaced by Amy Reinhard
Gorman set to depart around one year after she joined the streaming service to establish its first advertising product.
Media buyers look forward to Amazon's ad tier as Disney+ draws mixed response
Amazon will introduce ads to its standard offering, which appears to promise larger audiences than Netflix and Disney+ alternatives.
Disney to 'learn' from Netflix’s mistakes with launch of ad tier, buyers say
Buyers expect Disney to give November's ad-tier launch a 'soft release, heavy restrictions on the brands they will take on board and limited targeting'.
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FAST on the rise in APAC: What advertisers should know
FAST (free ad-supported television) platforms offer a mix of scheduled programming and content that can be accessed on-demand. Campaign finds out how FAST is growing in APAC and how advertisers can tap into it.
Campaign Crash Course: Developing your screen strategy with addressable TV
In this lesson, Finecast's Alex Lowes provides a five-minute tutorial on how advertisers can make sense of a high-growth and innovative industry like TV.
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