recession
How can adland protect diversity budgets in tough times?
Campaign asks industry leaders in the U.K. how to ensure DEI commitments stick as the economic situation gets stickier.
How to defend your brand marketing budget in a downturn
An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.
Will the fortunes of adland decouple from economic downturn?
Advertising leaders from the UK wade into debate about adspend and recessionary headwinds.
Media chiefs predict quick industry recovery from recession
The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns.
How APAC brands can deliver growth in a downturn
Adapting during fast-changing times is hard enough — but what does it take to not just survive, but actually thrive during an economic downturn? That’s the thorny issue Campaign tackled during an ambitious global podcast series in partnership with Wavemaker.
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Sorrell: Clients still placing cautious, selective bets amid global instability
The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic.
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