reels
Gary Vaynerchuk: Facebook Reels is 'most underused medium for reach
The VaynerMedia founder tells Campaign the platform has a "huge" younger audience that is being overlooked.
Behind the scenes of BBDO’s creative sprint with Meta’s Reels
EXCLUSIVE: CEO Andrew Robertson shares what it looks like when 24 agencies around the world compete to create the best Reels campaign.
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Meta launches ad measurement tools for Facebook and Instagram's Reels
Advertisers are turning to tools that offer greater transparency and granular insights into ad views to ensure ads are seen by real users.
Reels for agencies: Supercharge your client campaigns with shortform video
Offering the brand-building opportunities of shortform video and backed by the full force of Meta’s ecosystem, Reels has the potential to expand and level up your client campaigns.
Meta halts Reels bonuses for creators
The Reels Play bonus program was a primary way creators could monetize short video content on Instagram.
Reels, Shorts and TikTok: How do advertisers divide spend?
As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.
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