south korea
Six things performance marketers need to know about South Korea
South Korea offers one of the biggest and most digitally engaged audiences in the world, with a huge gaming, influencer marketing and e-commerce audience keen to swap engaging experiences for their data—provided brands are transparent about its use.
Netflix and South Korean internet provider SK Broadband end three year legal battle over Squid Game traffic
The companies have dropped their lawsuits after fighting over broadband usage costs since 2020, and will now partner to provide better entertainment experiences to their customers.
Cheil Worldwide promotes Jonghyun Kim to president and CEO
He replaces Jeongkeun Yoo who will stay on with the company as chairman.
Creative Minds: Cheil’s Jaeyun Jung on her favourite Samsung campaign
The art director at Cheil Worldwide waxes lyrical about a 2021 Samsung campaign, the importance of exercise, and Bojack Horseman.
Samsung’s new fridge ad is one for the obsessionists
In an ambitious South Korean campaign by Cheil, Samsung takes it up a notch from the standard template for a fridge ad.
Virtual goods are untapped opportunity for brand growth: study
A consumer study by Virtue shows that 86% of respondents in Korea have purchased virtual products with digital fashion being the most popular category.
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