hakuhodo
Hakuhodo's Woon Siew Hoh reflects on the right place to shine
CREATIVE PROFILE: After turning its Indonesia office around, Hakuhodo’s Woon Siew Hoh enjoys the challenge of bringing the rest of the region up to the standard set by Japan.
Ad agencies must explore new lines of business: Hakuhodo
SPIKES ASIA 2013 - In an example-laden presentation, Hakuhodo executives Morihiko Hasebe and Kentaro Kimura challenged agency leaders to follow their lead in looking for potential lines of business beyond traditional advertising.
Online not a threat to TV model in Japan: Hakuhodo’s Masaki Mikami
In an interview with Campaign Asia-Pacific in Cannes last month, Masaki Mikami (pictured), corporate officer of Hakuhodo and Hakuhodo DY Media Partners, explained why he does not see the rise in online adspend as a threat to the traditional Japanese advertising agency model.
AdFest names agency and network of 2013
PATTAYA - AdFest 2013 concluded last night with Taproot India and Leo Burnett named Agency of The Year and Network of The Year respectively, while Hakuhodo Tokyo won the Interactive Agency of The Year.
Hakuhodo launches image-recognition app platform
SINGAPORE - Hakuhodo has launched a new mobile app platform, ‘Kokoku Plus’, which combines image-recognition software with GPS and time-stamp data.
Ozma partners with Mileage Communications to support Japanese companies abroad
ASIA-PACIFIC – Ozma, a Japanese PR firm owned by Hakuhodo, has entered into a strategic partnership with Singapore-based Mileage Communications to expand its business outside the domestic market.
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