There has been demand from luxury sector to recognise creativity, awards organisers say.
Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.
The agency took home four awards including the Grand Effie, while Ogilvy won the most number of medals, and M+ bagged one gold and one silver as a brand owner.
Campaign India chats with Lalit Parmar, country manager, Hasbro India, to learn about Monopoly Cricket, marketing strategies, capitalising on local languages, festive season strategy and more...
Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more
We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...
Oatly’s creative director Michael Lee discusses the fight to make climate labelling mandatory.
Lowcock tells Campaign he had grown “frustrated” with the “broken” holding company model.
VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive.
The inaugural Campaign Big Global Awards will cover four continents.
Offering has been developed by The Goat Agency.
With solid growth in advertising and media, precision marketing, and healthcare, the company remains in line with full-year expectations.
The DMAs celebrate outstanding ideas, work, agencies, brands and talent in Greater China.
Dal Singh Gill, Amin Lakhani, Sumeli Chatterjee and Sidharth Singh discussed AI’s revolution and its impact on creativity in advertising
Omnicom Advertising Services will oversee Omnicom's creative agencies in the region which are BBDO, DDB Mudra and TBWA\.
New agency will be called VML and led by Jon Cook and Mel Edwards.
Follow along for the highlights from each session blogged live by the Campaign’s editorial team from The Westin in Singapore.
Supercheap Auto zooms ahead as Australia's advertising awareness champion, trailed by razor brand Schick and electronics major Miele, according to data from YouGov BrandIndex.
The initial phase-out in early next year means the time is now to prepare for the death of the cookie, as all website owners will soon meet an increased portion of Chrome users with third-party cookies disabled and be forced to respond.
Jakob Angele, who departs Foodpanda after nine years at the company will be replaced by John Fang, who was most recently their chief international officer.
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