News
Cannes Lions launches Luxury & Lifestyle award category and drops Mobile
There has been demand from luxury sector to recognise creativity, awards organisers say.
Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year
Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.
DDB wins Grand Effie in Hong Kong
The agency took home four awards including the Grand Effie, while Ogilvy won the most number of medals, and M+ bagged one gold and one silver as a brand owner.
Hasbro aims to hit a six with Monopoly Cricket
Campaign India chats with Lalit Parmar, country manager, Hasbro India, to learn about Monopoly Cricket, marketing strategies, capitalising on local languages, festive season strategy and more...
We will be brave and fun in our upcoming campaigns: Ikea India’s Anna Ohlin
Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more
McDonald's: The fast food brand looking to play the long game in India
We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...
Oatly on daring ‘big dairy’ to show off its climate hoofprint
Oatly’s creative director Michael Lee discusses the fight to make climate labelling mandatory.
UM’s media leader Joshua Lowcock departs for new role at Quad
Lowcock tells Campaign he had grown “frustrated” with the “broken” holding company model.
‘Why now?’: analysts react to Wunderman Thompson-VMLY&R merger
VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive.
2024 Campaign Big Global Awards judges talk AI, economic challenges and the 'jealousy barometer'
The inaugural Campaign Big Global Awards will cover four continents.
Group M partners Amazon Ads on creator-led content
Offering has been developed by The Goat Agency.
Omnicom Q3 organic revenue grows 3.3%
With solid growth in advertising and media, precision marketing, and healthcare, the company remains in line with full-year expectations.
Digital Media Awards 2024: Open for entries
The DMAs celebrate outstanding ideas, work, agencies, brands and talent in Greater China.
We must move away from one-size-fits-all metrics: Panel at GroupM's Brew
Dal Singh Gill, Amin Lakhani, Sumeli Chatterjee and Sidharth Singh discussed AI’s revolution and its impact on creativity in advertising
Omnicom forms Omnicom Advertising Services in India; Aditya Kanthy to lead it as CEO
Omnicom Advertising Services will oversee Omnicom's creative agencies in the region which are BBDO, DDB Mudra and TBWA\.
WPP merges VMLY&R and Wunderman Thompson
New agency will be called VML and led by Jon Cook and Mel Edwards.
Check out all the highlights from Campaign's Game Changers 2023
Follow along for the highlights from each session blogged live by the Campaign’s editorial team from The Westin in Singapore.
September 2023 APAC advertiser of the month: Supercheap Auto
Supercheap Auto zooms ahead as Australia's advertising awareness champion, trailed by razor brand Schick and electronics major Miele, according to data from YouGov BrandIndex.
Google firms-up cookie phase-out timeline: 1% of Chrome users to go cookieless in Q1 2024
The initial phase-out in early next year means the time is now to prepare for the death of the cookie, as all website owners will soon meet an increased portion of Chrome users with third-party cookies disabled and be forced to respond.
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Foodpanda replaces APAC CEO following his alleged leaks of potential sale of platform to Grab
Jakob Angele, who departs Foodpanda after nine years at the company will be replaced by John Fang, who was most recently their chief international officer.
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