From Little Red Book to Weibo, how can brands unlock the largest – and most varied – social media market in the world?
Inspired by Droga5's Tap Project and the Golden Arches to create impactful work, this Leo Burnett creative finds balance in wanderlust and a nomadic life.
The initiative launched in Australia aims to shift perceptions of disabled people away from being objects of pity or inspiration, and instead as ordinary people doing ordinary things – eating breakfast, going to work and wearing undies.
Chaired by Ogilvy’s global chief creative officer Liz Taylor, judges seek awe-inspiring creativity and business impact in award entries.
Balancing sustainability and campaign effectiveness, strong purpose-led brand initiative is what puts a smile on this chief marketer’s face.
Is the impending expansion of generative AI a threat to creativity or could it actually serve to drive up standards while also freeing up human creatives to apply their imaginative thinking to broader business problems?
In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? Performance Marketing World spoke to both sides to ask if the future of brand-agency relations will be performance based.
Follow along for the highlights from each session blogged live by the Campaign’s editorial team from The Westin in Singapore.
Supercheap Auto zooms ahead as Australia's advertising awareness champion, trailed by razor brand Schick and electronics major Miele, according to data from YouGov BrandIndex.
Touted amongst one of the top 15 brand ambassadors in India, Bollywood A-lister Ayushmann Khurrana has paved an unconventional path for himself both inside and outside of cinema. He sits down with Campaign to discuss acting, activism and all things authenticity.
As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?
McCann Worldgroup’s global CCO believes adland can rediscover its mojo by embracing new things – including AI.
From workforce attrition to misinformation and the risks of artificial intelligence, industry leaders and activists discuss the hard topics that ought to be addressed at ad conferences amid hype about new technologies.
Smile shame, stemming from external comments and personal self-doubt, can lead to low self-esteem, social anxiety, and strained relationships. Campaign speaks to Colgate to find out how the brand is turning all frowns upside down.
In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
Publicis CEO talks to Campaign after Q3 results beat forecasts.
Some agencies are starting to experiment with AI in DE&I—but the road ahead is filled with challenges.
“Publicis will undoubtedly be the industry leader for organic growth”, analyst says.
A self-proclaimed introvert who has learned to fake extroversion, this award-winning Dentsu creative is happiest redecorating her apartment, traveling to music festivals, and watching anime.
On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.
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