Analysis
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China’s six largest social media platforms – and how to engage its users
From Little Red Book to Weibo, how can brands unlock the largest – and most varied – social media market in the world?
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Creative Minds: Hyeah Nahm on changing society's perception, one McDonald's at a time
Inspired by Droga5's Tap Project and the Golden Arches to create impactful work, this Leo Burnett creative finds balance in wanderlust and a nomadic life.
Ignored no more: How the Shift 20 initiative is normalising disabled people in advertising
The initiative launched in Australia aims to shift perceptions of disabled people away from being objects of pity or inspiration, and instead as ordinary people doing ordinary things – eating breakfast, going to work and wearing undies.
Campaign Big Global Awards 2024—judges share their hopes and fears
Chaired by Ogilvy’s global chief creative officer Liz Taylor, judges seek awe-inspiring creativity and business impact in award entries.
Asia-Pacific Power List 2023: Yves Briantais, Colgate-Palmolive
Balancing sustainability and campaign effectiveness, strong purpose-led brand initiative is what puts a smile on this chief marketer’s face.
Can we win the war against the robots?
Is the impending expansion of generative AI a threat to creativity or could it actually serve to drive up standards while also freeing up human creatives to apply their imaginative thinking to broader business problems?
Is the media agency model moving towards outcome-based payment?
In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? Performance Marketing World spoke to both sides to ask if the future of brand-agency relations will be performance based.
Check out all the highlights from Campaign's Game Changers 2023
Follow along for the highlights from each session blogged live by the Campaign’s editorial team from The Westin in Singapore.
September 2023 APAC advertiser of the month: Supercheap Auto
Supercheap Auto zooms ahead as Australia's advertising awareness champion, trailed by razor brand Schick and electronics major Miele, according to data from YouGov BrandIndex.
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Credibility is key whether working on films or with brands: Bollywood star Ayushmann Khurrana
Touted amongst one of the top 15 brand ambassadors in India, Bollywood A-lister Ayushmann Khurrana has paved an unconventional path for himself both inside and outside of cinema. He sits down with Campaign to discuss acting, activism and all things authenticity.
Will advertising agencies survive?
As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?
Javier Campopiano: 'This is a strong industry but sometimes we have to believe more'
McCann Worldgroup’s global CCO believes adland can rediscover its mojo by embracing new things – including AI.
As conference season picks up, here are the issues the ad industry should address
From workforce attrition to misinformation and the risks of artificial intelligence, industry leaders and activists discuss the hard topics that ought to be addressed at ad conferences amid hype about new technologies.
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Using AI to combat 'smile shame': Inside Colgate's drive to improve mental health in APAC
Smile shame, stemming from external comments and personal self-doubt, can lead to low self-esteem, social anxiety, and strained relationships. Campaign speaks to Colgate to find out how the brand is turning all frowns upside down.
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Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created
In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
Arthur Sadoun on ‘taking share’ from rivals and why ‘I like everything’ about office working
Publicis CEO talks to Campaign after Q3 results beat forecasts.
Can historically biased AI eventually help correct company bias?
Some agencies are starting to experiment with AI in DE&I—but the road ahead is filled with challenges.
Publicis continues hot streak as it upgrades Q3 forecast and ‘gains market share'
“Publicis will undoubtedly be the industry leader for organic growth”, analyst says.
Creative Minds: Fighting film piracy with ads, watch Marielle Nones' most impactful work
A self-proclaimed introvert who has learned to fake extroversion, this award-winning Dentsu creative is happiest redecorating her apartment, traveling to music festivals, and watching anime.
Grey Tokyo's Yukiko Ochiai on celebrating the agency's 60th anniversary, empowering women and more
On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.
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