The Work: The latest from the world of commercial creativity
Cadbury Celebrations unwraps prosperity for homepreneurs
Cadbury Celebrations has rolled out a campaign #ThisAdIsMyStore, putting the spotlight on small business owners and gifting them the visibility they need to have a joyous Diwali.
Masturbation and the big C: Girl vs Cancer provocatively tackles rarely discussed issue
Bartle Bogle Hegarty created the campaign.
DDB wins Grand Effie in Hong Kong
The agency took home four awards including the Grand Effie, while Ogilvy won the most number of medals, and M+ bagged one gold and one silver as a brand owner.
Ignored no more: How the Shift 20 initiative is normalising disabled people in advertising
The initiative launched in Australia aims to shift perceptions of disabled people away from being objects of pity or inspiration, and instead as ordinary people doing ordinary things – eating breakfast, going to work and wearing undies.
Hasbro aims to hit a six with Monopoly Cricket
Campaign India chats with Lalit Parmar, country manager, Hasbro India, to learn about Monopoly Cricket, marketing strategies, capitalising on local languages, festive season strategy and more...
We will be brave and fun in our upcoming campaigns: Ikea India’s Anna Ohlin
Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more
McDonald's serves up accessibility with colour blind friendly features
The fast food giant's 'EatQual campaign' underscores its commitment to breaking down barriers, ensuring that every customer is able to access the brand easily.
Movember worshippers gather in desert to hail coming of giant 'tache
Spot was created by DDB Melbourne and UK media was planned and bought by Bicycle London.
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From pressure to triumph, Nike celebrates girl power in new campaign
Redefine perfection, embrace individuality and inspire greatness—Nike's vision for International Day of the Girl Child via W+K Tokyo.
Grey Tokyo's Yukiko Ochiai on celebrating the agency's 60th anniversary, empowering women and more
On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.
Olay seeks the help of AI to #STEMTheGap
Watch the film conceptualised by Publicis Groupe here.
Thums Up ramps up the belief of India lifting the World Cup with SRK's double role
Watch the film conceptualised by Ogilvy here.
What Southeast Asia’s best video ads are telling us
Seven lessons learned from judging the region’s best long and short video ads for the YouTube Works SEA Awards unveiling in Jakarta this week.
BBC celebrates football: 'This game belongs to all of us'
The BBC has paid tribute to football fandom in modern Britain.
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Kazakh telco provider Altel gets AI-nnovative in new campaign
Faced with dwindling market shares and an over-saturation of foreign imagery making up their key brand campaigns, Kazakhstan's oldest telco provider revamps their brand persona by using AI to tap into the look, feel and desires of their national consumers.
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Tinder partners with Mean Girls’ Jonathan Bennett to fight toxic online dating behaviors
Get in, loser – it’s (almost) October 3, and we’re fighting romance scams.
A vision for inclusivity: Australia debuts OOH campaign in braille
The effort is commendable, but is this a pivotal moment for accessibility or a mere drop in the inclusive advertising landscape? The real test lies in inspiring industry-wide change beyond a single bold initiative.
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Ogilvy and Leo Burnett stand out at APAC Effies 2023
The APAC advertising industry toasted to the agencies and brands responsible for the year's remarkable campaigns at the 2023 APAC Effie Awards Gala.
APAC Effies 2023: Leo Burnett India finishes second on 'agency of the year' tally
Whisper is brand of the year followed by Oreo and Dutchie Partners Life
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Better Climate Store’s Greenwash can wash away climate guilt caused by overconsumption
The multitasking product might deserve a spot in Ad Nut’s oaky home…unless Ad Nut is sensing a bit of irony.