Cadbury Celebrations has rolled out a campaign #ThisAdIsMyStore, putting the spotlight on small business owners and gifting them the visibility they need to have a joyous Diwali.
Bartle Bogle Hegarty created the campaign.
The agency took home four awards including the Grand Effie, while Ogilvy won the most number of medals, and M+ bagged one gold and one silver as a brand owner.
The initiative launched in Australia aims to shift perceptions of disabled people away from being objects of pity or inspiration, and instead as ordinary people doing ordinary things – eating breakfast, going to work and wearing undies.
Campaign India chats with Lalit Parmar, country manager, Hasbro India, to learn about Monopoly Cricket, marketing strategies, capitalising on local languages, festive season strategy and more...
Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more
The fast food giant's 'EatQual campaign' underscores its commitment to breaking down barriers, ensuring that every customer is able to access the brand easily.
Spot was created by DDB Melbourne and UK media was planned and bought by Bicycle London.
Redefine perfection, embrace individuality and inspire greatness—Nike's vision for International Day of the Girl Child via W+K Tokyo.
On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.
Watch the film conceptualised by Publicis Groupe here.
Watch the film conceptualised by Ogilvy here.
Seven lessons learned from judging the region’s best long and short video ads for the YouTube Works SEA Awards unveiling in Jakarta this week.
The BBC has paid tribute to football fandom in modern Britain.
Faced with dwindling market shares and an over-saturation of foreign imagery making up their key brand campaigns, Kazakhstan's oldest telco provider revamps their brand persona by using AI to tap into the look, feel and desires of their national consumers.
Get in, loser – it’s (almost) October 3, and we’re fighting romance scams.
The effort is commendable, but is this a pivotal moment for accessibility or a mere drop in the inclusive advertising landscape? The real test lies in inspiring industry-wide change beyond a single bold initiative.
The APAC advertising industry toasted to the agencies and brands responsible for the year's remarkable campaigns at the 2023 APAC Effie Awards Gala.
Whisper is brand of the year followed by Oreo and Dutchie Partners Life
The multitasking product might deserve a spot in Ad Nut’s oaky home…unless Ad Nut is sensing a bit of irony.