media planning
Jun 28, 2012
Media planning must be backed by brand metrics, not just media KPIs: OMD
SHANGHAI - OMD China has launched a media planning tool to help marketers decide on media mixes based on brand objectives, as well as media efficiencies.
Jun 15, 2012
P&G reviews media planning business in Korea
SEOUL – Procter & Gamble (P&G) is understood to have called a pitch for its media planning account in Korea, which is predominantly handled by MediaCom and Starcom.
Campaign Jobs
-
Account Director – Luxury/Lifestyle Hong Kong
-
Studio Manager - India India
-
Studio Manager - Hong Kong Hong Kong
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
