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Coca-Cola pushes fruit juices in Vietnam
ASIA-PACIFIC - Coca-Cola is best known for its soda brands, but in high-growth Vietnam, the world’s largest beverage company is keen to develop a market for fruit juices.
CASE STUDY: How Pepsi & chicken-flavored Lay's potato chips were made tastier than they sound
The snack category is extremely cluttered in China, and any new product, even one as innovative as Lay’s Cola Chicken (a localised chip flavour), needs to do something special to stand out.
KGA brings in ex-McKinsey and PepsiCo PR head as Beijing managing partner
BEIJING - Communication consultancy Kreab Gavin Anderson (KGA) has appointed Lu Jin as managing partner. Lu is a Beijing native with 25 years of journalism and PR experience, and has worked at leading multinational and Chinese companies, including Xinhua, McKinsey and PepsiCo.
CASE STUDY: How PepsiCo’s Sting enhanced brand awareness through gaming
PepsiCo worked with Sofresh to build excitement around its Sting brand and Amazing Race Vietnam sponsorship.
Amrita Randhawa to lead Mindshare China as new president
SHANGHAI - Mindshare China has named Amrita Randhawa, currently regional client leader, as president of Mindshare China, while also promoting Linda Lin and Karl Cluck.
Sermsuk launches cola brand in Thailand, aims to overtake market leader Pepsi
BANGKOK - Thai company Sermsuk has launched its own cola brand, aiming to invest more than US$9 million in initial marketing activity in a bid to become a market leader in the billion-dollar industry.
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