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Asian Sponsorship Association to be launched at Sports Matters
SINGAPORE - An Asia-Pacific association dedicated to sponsorship will be launched at the inaugural two-day Sports Matters, which will be held at the St Regis Singapore on 18 and 19 September.
Web series inspired by South Korean dramas promotes Samsung in Malaysia
KUALA LUMPUR – Samsung has launched 'Wind chimes in a bakery', a web series inspired by South Korean dramas, to promote its Galaxy S4 smartphone in Malaysia.
Vodafone and Samsung encourage Aussies to recycle 'obsolete' tech
SYDNEY - Vodafone and Samsung have launched a new campaign, supported by activation events, that encourages Australians to recycle gadgets that apparently are no longer needed thanks to the Samsung Galaxy S4 and Vodafone’s new 4G network.
Asia's Top 1000 Brands: The top 10 up close
This year-in-review synopsis looks at each of the top 10 brands in Campaign Asia-Pacific's 2013 Asia's Top 1000 Brands ranking, examining their challenges, their strong and weak markets across the region and their marketing efforts.
IPG Mediabrands Taiwan hires Samuel Hsu as senior media investment director
TAIPEI - IPG Mediabrands Taiwan has appointed Samuel Hsu from Yahoo Taiwan as its senior media investment director.
Samsung tops Asia's Top 1000 Brands report for second year
ASIA-PACIFIC – Samsung has claimed the lead position in Campaign Asia-Pacific’s 2013 Asia’s Top 1000 Brands report for the second consecutive year.
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