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Regional executive creative directors: Do agencies really need them?
Some agency groups in Asia are looking towards the future. — yeah this
Ong Kien Hoe moves from TBWA to Y&R as group creative director
SHANGHAI - Malaysian Chinese creative talent Ong Kien Hoe has joined Y&R Shanghai as group creative director, replacing Anam As, who left the agency in the beginning of the summer.
Edmund Choe to relocate from China to Singapore for TBWA
SINGAPORE - Edmund Choe, currently co-president and head of creative for TBWA Greater China, will relocate to Singapore to take on a newly created role as chief creative officer for Singapore and Southeast Asia.
Jeff Ma leaves TBWA for Tsingtao beer
SHANGHAI - Jeff Ma, former chief marketing officer of TBWA Greater China, has joined Tsingtao Beer as the deputy GM of brand management.
Alchemy seeks credit for AIA's new brand positioning
HONG KONG - Alchemy Asia has criticised TBWA for being 'misleading' regarding the respective roles of the two agencies in the development of AIA's new brand positioning as 'The Real Life Company'.
Definition of 'cool' in China goes beyond being anti-establishment: TBWA
SHANGHAI - In a new study, TBWA said that while young people still define 'cool’ as being individualistic, the term has taken on more wholesome connotations than the subversive attitude that often characterises the term in Western popular culture.
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