Green Mobility Solutions

Oct 13, 2023

Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created

In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.

Oct 6, 2023

A view from Dave Trott: Advertising as crossword clues

Advertising is often confusing, and while many believe there must be an underlying sense, the layers of meaning can be hard to decipher, says Dave Trott.

Aug 30, 2023

Why oil and gas companies are tapping influencers to clean up their image

Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.