Is the rise of the influencer over or just beginning? Campaign's Global Forecast for Q4 2023 explores
Do marketers increasingly value influencers, and in what sectors will their usage thrive? Campaign's Q4 Global Forecast examines the influencer marketing landscape in Asia-Pacific, the UK, and the US.
Meta Connect agency attendees welcome the company’s gaming integrations and more open, responsible approach to AI development — though they remain cautious about brand safety amid AI training and disclosure debates.
EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.
US allocated lion’s share of business.
Publicis Collective and IPG Health both enter the rankings for the first time in 2023 while BBDO and Spark Foundry also make gains.
Fewer than 40 media accounts changed hands, although there were some major reviews.
Agency won Sam’s Club, among other accounts.
Publicis Collective and IPG Health both entered rankings for first time in 2023.
A rising number of period policies have been launched across the advertising industry within the past year, part of a push for more workplace equity and awareness about menstruation symptoms.
Katie Riccio Puris has overseen TikTok’s consumer brand for the past two years.
The holding company lowered its growth forecast as a pull back in tech company spending ate into its US and global growth.
A new era of consolidation could beckon.
Despite factors such as a challenging economic outlook, advertising new business is expected to be buoyant in Q3, with retail, media and travel just some sectors predicted to witness plenty of pitches. Campaign looks at what drives activity in these areas in the UK, US and Asia-Pacific.
OMG agencies climb up the media rungs, while Ogilvy and Dentsu Creative narrow the gap in creative rankings.
Agencies continued to see a high turnover of staff in 2022, but as client and economic pressures have shifted, so too has the approach to hiring new recruits.
China is most active market, representing 59% of region’s billings in March-April.
US shop is also first media indie to exceed $100m in billings.
Five of 'big six' holding groups see billings drop.
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