The Knowledge
Is the rise of the influencer over or just beginning? Campaign's Global Forecast for Q4 2023 explores
Do marketers increasingly value influencers, and in what sectors will their usage thrive? Campaign's Q4 Global Forecast examines the influencer marketing landscape in Asia-Pacific, the UK, and the US.
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Ad industry ‘bullish’ on Meta following AI, mixed reality showcase
Meta Connect agency attendees welcome the company’s gaming integrations and more open, responsible approach to AI development — though they remain cautious about brand safety amid AI training and disclosure debates.
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U.S. politicians projected to spend US$12 billion in ads for 2024 election cycle
EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.
Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account
US allocated lion’s share of business.
2023 APAC agency rankings: Pfizer looms large, but Wavemaker and Saatchi & Saatchi lead the pack
Publicis Collective and IPG Health both enter the rankings for the first time in 2023 while BBDO and Spark Foundry also make gains.
Asia-Pacific new-biz spotlight: Media activity plunges in May-June
Fewer than 40 media accounts changed hands, although there were some major reviews.
Global indie agency rankings: Horizon Media takes top spot
Agency won Sam’s Club, among other accounts.
Global agency rankings: Two new entries following Pfizer result
Publicis Collective and IPG Health both entered rankings for first time in 2023.
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Putting the normal in hormonal: Adland implements more period policies
A rising number of period policies have been launched across the advertising industry within the past year, part of a push for more workplace equity and awareness about menstruation symptoms.
Chris Kay launches coaching collective AndOpen
AndOpen pairs leaders with coaches to help “supercharge” their performance.
TikTok’s head of global brand and creative departs
Katie Riccio Puris has overseen TikTok’s consumer brand for the past two years.
WPP’s Mark Read on tech slowdown: ‘They're trying to get their margins back’
The holding company lowered its growth forecast as a pull back in tech company spending ate into its US and global growth.
Will stars align for an agency mega-merger, 10 years after Publicis-Omnicom failed?
A new era of consolidation could beckon.
Campaign global forecast Q3 2023: Creative pitch marketplace across sectors
Despite factors such as a challenging economic outlook, advertising new business is expected to be buoyant in Q3, with retail, media and travel just some sectors predicted to witness plenty of pitches. Campaign looks at what drives activity in these areas in the UK, US and Asia-Pacific.
2023 APAC agency rankings: Publicis Groupe, GroupM bolster creative and media leads
OMG agencies climb up the media rungs, while Ogilvy and Dentsu Creative narrow the gap in creative rankings.
Churn concern: Agencies on staff exits, junior-level exodus and slower hiring
Agencies continued to see a high turnover of staff in 2022, but as client and economic pressures have shifted, so too has the approach to hiring new recruits.
M&A Watch: Private equity steps up in May
Global activity is in line with the previous two months.
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Asia-Pacific new-biz spotlight: WPP scoops six top 10 pitches
China is most active market, representing 59% of region’s billings in March-April.
Global indie agency rankings: Wpromote enters media list at number one
US shop is also first media indie to exceed $100m in billings.
Global new-biz round-up: Adobe and Huawei among big wins by Publicis and WPP
Five of 'big six' holding groups see billings drop.
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