cmo
Asia-Pacific Power List 2023: Yves Briantais, Colgate-Palmolive
Balancing sustainability and campaign effectiveness, strong purpose-led brand initiative is what puts a smile on this chief marketer’s face.
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GfK study reveals only 46% of CMOs in APAC say sustainability is important for their brand
The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities.
Asia-Pacific Power List 2023: Venus Teoh, Sabeco
Not afraid to make bold moves, Teoh is breathing new life into one of Vietnam’s oldest brewing companies, helping local communities along the way.
Asia-Pacific Power List 2023: Sri Widowati, Danone
As Danone’s marketing lead, Wido is shouldering the responsibility of crafting strategies for local iconic brands that touch 140 million Indonesian lives.
Asia-Pacific Power List 2023: Susan Coghill, Tourism Australia
Coghill has steered Tourism Australia through its most challenging period in history while triumphantly returning to deliver, arguably, one of its most important campaigns ever.
Asia-Pacific Power List 2023: Yajuan Wang (Zhiheng), Red
National influencing app in China, under the leadership of Wang, is now building comprehensive products’ word-of-mouth marketing mechanism to tackle pain points for brands.
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