#creativity | Campaign Asia

Adland must reframe the creative narrative

2 days ago

Gideon Spanier

Adland must reframe the creative narrative

The story must change as the industry comes under financial pressures and the power of technology and AI looms large.

Ogilvy's Chris Reitermann addresses China's 'economic long Covid', creativity, AI and more

Sep 27, 2023

Minnie Wang

Ogilvy's Chris Reitermann addresses China's 'economic long Covid', creativity, AI and more

In an exclusive interview, Chris Reitermann, co-CEO of Ogilvy Asia and CEO of Ogilvy, Greater China, discusses creative and social trends emerging in post-pandemic China, AI-enhanced work, Cannes and the talent crunch for expats.

Cultural competency is critical to creative success in Asia

Sep 25, 2023

Rich Akers

Cultural competency is critical to creative success in Asia

Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.

Wunderman Thompson develops tech to analyse emotional responses to ads

Sep 22, 2023

Jessica Heygate

Wunderman Thompson develops tech to analyse emotional responses to ads

Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.

Planning for uncertainty: Five considerations from a creative agency chief

Sep 20, 2023

Jason Cobbold

Planning for uncertainty: Five considerations from a creative agency chief

BMB's Jason Cobbold shares five things to keep in mind as you start planning for 2024.

Agencies unite to take action on climate

Sep 17, 2023

Siobhan Holt

Agencies unite to take action on climate

Several comms and creative agencies are joining forces in an Ethical Agency Alliance established by the nonprofit global network Creatives for Climate.

Campaign Asia

Follow us

Most Read

1 Foodpanda replaces APAC CEO following his alleged leaks of potential sale of platform to Grab

2 How brands are responding to the Israel-Gaza war

3 Ex-MediaMonks senior executives launch new creative shop Uncanny

4 Bumble makes kindness sexy in India campaign

5 Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days

6 Retailer's body calls for legal action against Big B and Flipkart for 'misleading' ad

7 Indian fashion brand depicts 'bold' women in same-sex relationship

8 Cultural blunders: Brands gone wrong

9 Charles Brian-Boys: A tribute to the Hong Kong ad legend

10 WPP merges VMLY&R and Wunderman Thompson

Adland must reframe the creative narrative $(".test").click(function () { console.debug("Time 0: ", "10/20/2023 9:18:08 AM") });

Ogilvy's Chris Reitermann addresses China's 'economic long Covid', creativity, AI and more $(".test").click(function () { console.debug("Time 0: ", "10/20/2023 9:18:08 AM") });

Cultural competency is critical to creative success in Asia $(".test").click(function () { console.debug("Time 0: ", "10/20/2023 9:18:08 AM") });

Wunderman Thompson develops tech to analyse emotional responses to ads $(".test").click(function () { console.debug("Time 0: ", "10/20/2023 9:18:08 AM") });

Planning for uncertainty: Five considerations from a creative agency chief $(".test").click(function () { console.debug("Time 0: ", "10/20/2023 9:18:08 AM") });

Agencies unite to take action on climate $(".test").click(function () { console.debug("Time 0: ", "10/20/2023 9:18:08 AM") });