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GfK study reveals only 46% of CMOs in APAC say sustainability is important for their brand
The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities.
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APAC consumers drawn to brands that get involved with social issues
TOP OF THE CHARTS: YouGov Profiles reveals that APAC consumers are increasingly more drawn to brands that are conscious about their impact on the society and environment.
ESG removal a big McStake for McDonald's sustainability credibility
The very quiet removal by McDonald’s of the term ‘ESG’ from parts of its website is a wrong turn in its journey towards sustainability.
Companies in Asia must make sustainability more relatable and relevant for people
Accenture Song's Sonia Gupta offers thoughts on how businesses can reach their sustainability goals and motivate consumers to follow them, by keeping things human and relatable.
Why more PR agencies are becoming B Corps
The process is hard and maintaining it is even harder, but firms say B Corp status has cultural and bottom-line benefits.
Pitching for Shell? You don’t understand value
Belinda Noble from Comms Declare writes that accepting work from the petroleum giant makes losers of your company, your staff, and the advertising industry.
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