media agencies
Carlsberg appoints global media agency to $229 million account
Shortlist comprised Wavemaker Global, iProspect and Zenith.
Agency Report Cards 2022: We grade 30 APAC networks
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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Agencies need to make more effort to progress on DEI
AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.
Media agencies need to change their mindsets for survival
It's time for media agencies to integrate fully into client marketing processes and work between holding companies says the CEO of PHD Hong Kong.
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EssenceMediacom could be a formidable competitor
MediaCom brings street-fighting skills and Essence the tech brains.
Are media agencies complicit in industry's failure to drive better inclusivity?
Agencies should forge partnerships with minority-owned media to reach diverse audiences and untapped commercial potential.
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