programmatic
PubMatic's Activate rolls out in APAC, adtech battle heats up
PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?
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The promise of AI marketing: Is Google’s PMax living up to the hype?
Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.
Majority of advertisers set to invest in programmatic as cookie dies
Warc report sees higher programmatic spending, while 63% of advertisers are also now relying on second party data, according to IAB.
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How will generative AI impact programmatic media buying?
From detecting and preventing fraudulent behaviour in ad clicks to optimising ad spend and improving ROI, Campaign explores how generative AI will influence programmatic media buying.
ANA’s programmatic transparency study: time for an industry overhaul?
An independent agency leader in the UK takes us through ANA's latest study and what advertisers can do.
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Ad industry pledges to uphold brand safety standards in SEA
The ad industry in Southeast Asia is coming together to address complicated and fast-changing challenges like ad fraud and brand safety
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