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Is the rise of the influencer over or just ...
Do marketers increasingly value influencers, and in what sectors will their usage thrive? Campaign's Q4 Global Forecast examines the influencer marketing landscape in Asia-Pacific, the UK, and the US.
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H1 2023 new-biz review: Creative landscape holds steady
Campaign rounds up the top-performing agencies and overall creative new-business activity in January-June.
Asia-Pacific new-biz spotlight: Media activity ...
Fewer than 40 media accounts changed hands, although there were some major reviews.
Global indie agency rankings: Horizon Media takes ...
Agency won Sam’s Club, among other accounts.
Global agency rankings: Two new entries following ...
Publicis Collective and IPG Health both entered rankings for first time in 2023.
Campaign global forecast Q3 2023: Creative pitch ...
Despite factors such as a challenging economic outlook, advertising new business is expected to be buoyant in Q3, with retail, media and travel just some sectors predicted to witness plenty of pitches. Campaign looks at what drives activity in these areas in the UK, US and Asia-Pacific.
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