Samir Singh, global chief marketing officer at Unilever Personal Care, tells PRWeek how he expects the FMCG company’s sponsorship work in the sphere of women’s football to evolve.
Clean Creatives members held placards pointing at agency boss Richard Edelman during the Cannes Lions Festival of Creativity yesterday as part of a campaign to stop PR agencies working with fossil fuel corporations.
A survey conducted by PRWeek found most creative chiefs at UK PR agencies see the potential for AI to be used in their work, with over half (57%) already putting this into practice.
Clean Creatives has announced its intentions to ‘go bigger and better’ with its disruption of the Cannes Lions International Festival of Creativity this year.