Megan Reichelt
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Feb 14, 2023
Wooing brand love and cost efficiencies
On Valentine's Day, brands are ardently wooing consumers to stay at the forefront of their minds and to preserve their loyalty. Those brands that truly comprehend and hold dear to their target audience's values, attitudes, and behaviors will stand out.
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Sep 30, 2022
Harnessing the power of SPO for programmatic campaigns
As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.
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