Get in, loser – it’s (almost) October 3, and we’re fighting romance scams.
With Swift at the height of her stardom, any brand peripherally aligned with her is reaping the benefits.
The annual report dropped yesterday, accompanied by an out-of-home campaign aimed at holding company employees.
The campaign features a predator who describes how “there’s never been a better time to be a monster.”
The reaction to the campaign shows a chasm between industry and audience perceptions, and highlights the work around DE&I that still needs to be done in the advertising world.
The brand’s “free the pit” messaging is a response to the widespread lack of “armpit confidence” amongst women and girls.
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