The Google-owned video-sharing platform has been crowned the most popular free video service from Baby Boomers to Gen Z.
Is 'GoogleTok' an opportunity for brands to access better customer insights or a data privacy breach waiting to happen? How should brands respond if it goes ahead?
The adtech firm is set to become MediaMath’s new owner for a fraction of the $1 billion price tag once placed on the recently-bankrupt company.
TikTok World Hub aims to help brands optimise advertising through creative, commerce, performance and branding.
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