Joseph Arthur

Oct 9, 2023

YouTube is the most popular free video service ...

The Google-owned video-sharing platform has been crowned the most popular free video service from Baby Boomers to Gen Z.

Sep 27, 2023

Industry reacts to Google’s rumoured search ...

Is 'GoogleTok' an opportunity for brands to access better customer insights or a data privacy breach waiting to happen? How should brands respond if it goes ahead?

Aug 24, 2023

Infillion purchases MediaMath following $22 million ...

The adtech firm is set to become MediaMath’s new owner for a fraction of the $1 billion price tag once placed on the recently-bankrupt company.

May 10, 2023

TikTok offers brands performance marketing tips in ...

TikTok World Hub aims to help brands optimise advertising through creative, commerce, performance and branding.