Cadbury Celebrations has rolled out a campaign #ThisAdIsMyStore, putting the spotlight on small business owners and gifting them the visibility they need to have a joyous Diwali.
Omnicom Advertising Services will oversee Omnicom's creative agencies in the region which are BBDO, DDB Mudra and TBWA\.
Carat's 'Reimagining India's Festive Landscape' report also states that women are the 'primary festive shoppers'.
The fast food giant's 'EatQual campaign' underscores its commitment to breaking down barriers, ensuring that every customer is able to access the brand easily.
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly series for Campaign India.
Watch the film conceptualised by Publicis Groupe here.
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