VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive.
New agency will be called VML and led by Jon Cook and Mel Edwards.
The Storytellers was founded in 2003. It now becomes part of Accenture's strategy and consulting practice.
Spot was created by DDB Melbourne and UK media was planned and bought by Bicycle London.
Former Standard Chartered marketer and HSBC APAC CMO, Balaji will helm the marketing division at Lloyds', overseeing brands Lloyds Bank, Halifax and Bank of Scotland.
Campaign has compiled a summary of responses as war in Gaza Strip looms.
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