Daniel Farey-Jones
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Is the media agency model moving towards outcome-bas...
In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? Performance Marketing World spoke to both sides to ask if the future of brand-agency relations will be performance based.
Dentsu sets out 10 media trends with momentum for 2024
Broad themes of research report are generative AI, platform monetisation and brands’ social impact.
Havas organic growth accelerates to 6.3% in Q2
All regions performing well as parent company praises ad group’s direction.
M&C Saatchi timeline: from takeover target to ...
How two years of uncertainty unfolded at the holding group.
S4 stutters as clients pull back in May and June
Content practice continues to experience weakness.
Majority of creatives worried by impact of ...
Study finds technology regarded as viable substitute for human creativity.
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