Minnie Wang
Sep 7, 2021

Alibaba and Tencent: What could a future without walled gardens look like?

As the two tech giants face increased regulatory scrutiny over their size and closed ecosystems, marketing experts discuss the current state of play in China and how a potential opening up of their walled gardens would affect consumers and brands.

(L-R) Alibaba co-founder Jack Ma, and Tencent chairman and CEO 'Pony' Ma Huateng in 2013(Getty)

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