Nikita Mishra

3 days ago

DBS and Citibank banking services outage angers ...

DBS suffers brand damage after repeated online service failures due to data center issue.

Oct 10, 2023

AS Watson's 182-year legacy shines anew with ...

REBRANDING EXERCISES: Toasting to the future, the legacy brand has introduced a vibrant brand identity staying true to its purpose, vision, mission and DNA.

Oct 9, 2023

The CMO's MO: Robin Liu on Miniso's unique culture ...

As Chinese lifestyle retailer Miniso marks its 10th anniversary and 5,700 stores worldwide, CMO Robin Liu takes a page from Lego's marketing playbook to craft a customer-centric brand that stands the test of time.

Oct 5, 2023

A vision for inclusivity: Australia debuts OOH ...

The effort is commendable, but is this a pivotal moment for accessibility or a mere drop in the inclusive advertising landscape? The real test lies in inspiring industry-wide change beyond a single bold initiative.

Sep 27, 2023

Getty Images launches AI-driven image creator

The new tool allows customers to generate photos from word prompts and is solely trained on Getty Images’ own licensed images with full protection and usage rights.

Sep 25, 2023

Formula One debuts the world’s first ‘kiss-activated...

Clearly innovation at F1 isn’t just limited to what’s under the hood—it extends to every aspect of the sport, including the way in which champions are celebrated.