'Did anybody notice the word “shoppertainment” getting used less in 2022?' asks Ogilvy's SEA vice president for Experiences as he talks about 'quieter changes' poised to have the loudest impact on the region's e-commerce landscape.
Brands in China have posted around 30 million* “bits” of social media content in the last couple of years. Have enough people seen this content to justify the investment?
Beijing-based Jeremy Webb, digital influence strategist at Ogilvy PR's Digital Influence in Beijing, outlines five things to expect from companies’ use of Chinese social media in the Year of the Dragon.