Maisie McCabe
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Will advertising agencies survive?
As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?
Brands will benefit if X and Netflix turn their ad ...
Elon Musk and the streaming giant underestimated the complexity of ad sales, but their platforms could yet be valuable options.
If your Cannes wasn’t about the work, it’s your own ...
Take responsibility for the focus of your festival.
Longtime BBDO executive Jim Moser to leave the network
After a 29-year stint at the Omnicom network, BBDO’s European chairman departs for Australia.
Jeremy Bullmore dies aged 93
WPP put together an archive to celebrate the former JWT chairman's career last year.
AITA if I want to WFH?
There isn't a simple solution to the complexities of hybrid working in creative businesses.
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